Muze Product Line
Muze is a new product Line consisting of audio related product; Headphones, Earbuds, and Speakers. Its is a expanding line of audio products that share design elements from other lines Gomovi and PWRFL under Vivtar which is a brand of Sakar International.
I worked on Muze though its entire design process from initial concepts, development, and final production. All packaging for 50 plus products were created, along with product image and lifestyle on the packaging. I also edited, revised all product images and shot various product images for the line. Through working with marketing, sales, and creative director on reviewing the direction of the line it was decided to use the layout and style of the Muze packaging to be used in other similar line with Travel and Tech products.
Logo Development
At first the logo was to show that it had relation to audio in some form, but then shifted to a cleaner design.
Early Concepts
Early concepts were based of the idea of creating 3 lines for various forms of products: Audio, Travel, Charging. Early logos for these concepts where existing names and designs to try to be adapted to a packaging style.
